Hi there, I'm Flavio.

I help orgs build a
culture of experimentation by turning
customer-centricity  into business impact.

As an Experience Design and UX Research leader with 15+ years of global experience, I have led teams, shaped experience strategies and driven digital transformation across healthcare, finance, retail, and education. I partner with executives and cross-functional leaders to deliver measurable impact at scale through customer-centered design, research and experimentation. Welcome, I'm glad you're here!

15+
YEARS OF GLOBAL EXPERIENCE
J&J MedTech
Currently shaping strategy

Selected work

Case 01
2021

Client-Centric Score

Reframed how product teams measure impact

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Case 02
2022

Design Org Leadership

Sustaining a continuous experimentation cycle

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Case 03
2023

ResearchOps at scale

Built a central Research Library for global teams

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